MEET ELLEN
Strategic Transformation Expert
Ellen is a strategic transformation specialist who supports leaders and organisations in finding clarity, direction, and alignment. With over a decade of experience in positioning strategy, leadership development, and organisational change, she has a unique ability to cut through complexity and translate ambition into focused action.
Strategic Clarity
Aligned Action
Leadership Momentum
"I help leaders and organisations lead from a place of clarity, individual and collective self-awareness, and purpose so that they can reach their goals with more joy and impact."
Her Approach
Where Strategy Meets Human Insight
Ellen helps leaders cut through noise, find direction and turn vision into focused action. With more than a decade in strategy execution, leadership coaching, training and founder advisory, she guides entrepreneurs and executives in building clarity, momentum and purpose-driven organisations. Her approach blends analytical thinking with intuition and embodied presence, uniquely suited for leaders who want both strategic clarity and inner alignment. Her Crane-model serves as a nature-inspired framework that helps leaders, teams and organisations lead with purpose, humanity and impact. Ellen summarized her strategic transformation method in her book Let's Fly! which reached the TOP50 of managementbook.nl in 2023. In partnership with Kaer, Ellen brings together strategic frameworks, nature-based work and embodied practices to create a deep-thinking leadership reset that is structured, grounded and highly actionable.
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